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Management Description: ManagementThis course is an introduction to and overview of major concepts of management and organisation theory. Its basic goal is to enable participants to understand the manager's role, constraints, levers, and opportunities within complex organisations, with a heavy emphasis on the application of concepts to real managerial problems. The course stresses the use of behavioural science based research to inform systematic diagnoses which, in turn, lead to specific courses of action. As you will work in and compete with global enterprises, we will apply our concepts and tools within and between countries.
Topics covered: Innovation, informal networks, power and politics, culture, human resource management, organisation design, corporate leadership, and the management of change. Marketing Description: The course ensures that participants gain a good overall knowledge of the marketing concept in its contemporary applications. This module presents the main problems of the general marketing. It gets a prominent operational feature because it contains the main marketing politics.
Topics covered: Introduction to marketing, Concepts and organization, Market research, Market segmentation, Products placement, Selling forecast. Product policy, Price policy, Distribution policy, Communication policy and Selling power policy. Business Simulation I Description: A computerized simulation of business involves decision on domain: Production capacity Planning, Marketing and Finance. The games suppose the competition with other players. Business Simulations 1 study the interaction of different components and the consequences of making decision in the above fields. Industrial policies and international competitiveness Description: The objective of this course is to provide future general managers with an understanding of major public policy influences on industrial performance at the national and international levels. The first part of the course develops the theory of international trade to complement the micro and macro economic theory studied in previous courses. The course goes on to examine international trade policy, competition policy and industrial policy in both declining and advanced sectors.
Topics covered: Traditional and more recent "strategic" theories of international trade; trade policy in theory and practice; the World Trade Organisation; regional trade blocks such as the EU and NAFTA; public policies for declining industries; privatisation; regulation; theory of government intervention in markets; industrial targeting; trade and industrial policy in mature industries; international competition in high technology sectors. Financial Management Description: This course introduces participants to the basic foundations of financial management. Major themes of the course are investment policy, financing policy and dividend policy.
Topics covered: Introduction to company finance; valuation of projects, companies, strategies and financial securities as bonds, stocks and options; risk management; capital budgeting; financing and market efficiency; dividends and financial structure of company; short-term financial decisions. Strategic Management Description: The Corporate Strategy course helps participants appreciate the role of general managers in enhancing and sustaining corporate performance. The course covers the important analytical and conceptual approaches that are used to make business and corporate strategy decisions as well as the process through which these decisions are made and implemented. It develops two key skills: cross functional and holistic thinking and the ability to recognize patterns of strategy under conditions of incomplete and imperfect information.
Topics covered: The concepts and techniques of strategic management; the three strategy - making tasks developing a mission, setting objectives, and forming a strategy; industry and competitive advantage; matching strategy to the situation; corporate diversification strategies; techniques for analysing diversified companies; implementing strategy. Business Simulation II Description: A computerized simulation of business involves decision on stock market. The games suppose the competition with other players. You must purchasing and managing a stock of share. Business Simulations 2 study the interaction of different components and the consequences of making decision in the above field. Management acounting and control Description: The purpose of this course is to equip participants with sufficient knowledge and skill to evaluate managerial accounting reports. The course acquaints participants with the mechanisms behind traditional accounting data and their use in different settings such as Marketing, Operations Management and Business Policy. Once the basic mechanics of cost accounting have been understood the course concentrates heavily on the interpretation and evaluation of management accounts. Business is experiencing a revolution in the world of accounting, this course takes a close look at this revolution and at many of the central issues of management accounting.
Topics covered: Relevant costs and benefits; cost volume-profit analysis; pricing and relevant costs; constraint theory; performance evaluation and performance measures; variance analysis; long run decisions; product cost; joint costs; decision making with traditional cost systems; one versus multiple cost centres; multiple overhead pools; activity based second-stage allocations; cost systems and organisational design; transfer prices. Managerial behaviour Description: The Managerial Behaviour course considers the facets of management practice concerning the individuals and groups in organisations. This focus on the human aspects of management seeks to build understanding and diagnosis of organisational issues as well as the implementation of chosen solutions. In addition to building knowledge and understanding, the course is designed to provide opportunities for self assessment and skill development.
Topics covered: Individual and interpersonal behaviour, group process, performance appraisal, leadership, individual and organisational stress, introduction to career dynamics. Human resources management Description: Human Resources System of the organization include amount of activities, missions and processes used to attire, to develop and to keep working its human resources. The leadership of this system takes act at strategic level, having as result the link between human resources and general strategy of the organization. Strategic options' application of the human resources system takes place at operational level. The course will mainly underline the problems of the strategic demarche into the domain of human resources, staff forecast management, its fundamental management (recruitment strategies and politics, training, organizing and changing problems, the problems of communication, characteristic informational system. Business Simulation III Description: A computerized simulation of business which involves trading a lot of goods. The games suppose the competition with other players. Business Simulations 3 study the interaction of different components and the consequences of making decision in the above field. Macroeconomics Description: Business firms operate within an economic environment which greatly influences their performance and conditions their plans. Macroeconomic fluctuations influence the behaviour of firms, consumers and the government. The objective of this course is to study the mechanisms leading to these fluctuations and to analyse the role and limitations of economic policy. The course covers short-term issues such as the business cycle, inflation, unemployment and trade balance disequilibrium, as well as longer term issues of growth and the international economy. The appropriate use of economic policy, including fiscal, monetary and exchange rate policies is discussed.
Topics covered: Macroeconomics and macroeconomic accounts; sectoral imbalances and intertemporal budget constraints; the behaviour of the private sector; labour market and the equilibrium rate of unemployment; economic growth; money and money demand; money supply and monetary policy; inflation and unemployment; inflation, output and exchange rates; fiscal policy; demand management; the supply side. Send mail to webmaster@central.ucv.ro with questions or comments about this web site.
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